Key points Burger King is launching a vegetarian burger in more than 20 markets across Europe on Tuesday. In the United States, the burger chain will test substituting beef patties with…
Category: التسويق
Iceland partners with Disney for Frozen-inspired Christmas campaign
Iceland is returning to a more traditional festive campaign after its divisive Rang Tan ad last year, with the focus on telling the ‘untold story’ around frozen food and the…
Adidas: We over-invested in digital advertising
Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building. Adidas is…
Cadbury hopes to avoid ‘wallpaper’ marketing with digital-first campaign
Cadbury is launching a campaign for its Heroes miniatures range that will focus on digital content in a move it hopes will engage consumers more than a traditional media plan.…
Lego’s CMO ‘fires up’ creativity in first global campaign in 30 years
Lego believes it has a role to play in equipping children with the skills they might need in a future job market set to be disrupted by automation. to watch…
Starbucks rolls out coffee delivery service across UK cities
Starbucks is expanding its coffee delivery service, Starbucks Delivers, to 11 locations across the UK, including London, Edinburgh, Newcastle, Leeds and Birmingham. Manchester and Glasgow will be the first two…
Costa Coffee ramps up marketing plans
Ever since 1954, Coca-Cola has been synonymous with the Piccadilly Circus ad space. But, for the first time in 65 years, the fizzy drink won’t be appearing on advertising at…
Top UK brand health rankings
In spite of a challenged high street, retailers lead YouGov BrandIndex’s brand health rankings. John Lewis has topped YouGov BrandIndex’s brand health rankings in the UK for a second year,…
Coca-Cola celebrates the ‘magic’ of its taste in summer campaign
Coca-Cola is hoping a marketing campaign featuring a giant animated tongue will help evoke positive memories of the drink and drive up sales over the crucial summer period. …
Nescafé overhauls premium coffee brand as it looks to fend off ‘intense’ competition
Nescafé is overhauling its premium coffee brand, Azera, introducing a new brand positioning and visual identity as it looks to maintain its “competitive edge” amid the booming coffee market. The…
Heinz launches first Masterbrand campaign in a decade
To celebrate its 150th anniversary, Kraft Heinz is launching a campaign to highlight three of its core products – soup, baked beans and mayonnaise – as it looks to “leverage…
إبدأ بتسويق منتجك مع هذه النصائح الخمسة
When you need your company to have a new website or if you venture on updating your old webpage with a new look and functionality, the choices are versatile. Assuming…