Segmentation is one of the most important keys of marketing. Company’s prosperity depends on customer segmentation. Value based segmentation techniques talks about defining segmentation based on value placed by customers on the product.
The need to understand who you are targeting and how to reach them effectively is slogan to the success of any business.
Without segmentation , your business is flying blind – wasting marketing spend and resources.
Regardless of how well brands think they know their audience, increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target market – and how to reach it.
If you are interest to know more about the professionality of marketing segmentation Mail or call Sankar R&D team to have your own marketing segmentation plan .