Starbucks is expanding its coffee delivery service, Starbucks Delivers, to 11 locations across the UK, including London, Edinburgh, Newcastle, Leeds and Birmingham.
Manchester and Glasgow will be the first two cities to welcome the new delivery service from with the remaining nine locations to follow suit in the coming months.
Starbucks Delivers is run in partnership with Uber Eats and was trialled in a few select London-based stores earlier this year.
The pilot was designed to gather insights and feedback from customers via the Uber Eats platform which helped refine and improve the customer experience by understanding the growing on-demand economy.
Through the delivery scheme, Starbucks is leveraging one of the nation’s largest delivery apps in order to reach customers beyond those who already frequent Starbucks.
Alex Rayner, general manager, Starbucks UK, says: “At Starbucks, we are committed to offering an unmatched customer experience. Part of this is finding new and easy ways to bring the Starbucks Experience to those who are unable to visit us in-store.”
“We want to meet customers where they are, and through our partnership with Uber Eats, we have made a significant investment in technology and product innovation which means that connecting with Starbucks is just a click away,” he adds.
Customers will be able to access Starbucks Delivers through the Uber Eats app or website.
Quoted from Marketing week.