Positioning show how you communicate the real value of your business to customers. How you make your product, Where you sell it , your price all convey subtle messages to the market, even without your using any over advertising, public relations or promotions.
Whether your brand is centered on consumer packaged goods, business services or emerging technology, Sankar R&D team will consider the following dimensions in developing a market positioning strategy:
• Brand Positioning Strategy
• Product Positioning Strategy
• Competitive Pricing Strategy
• Competitive Positioning Strategy
• Alternatives to Marketing Consulting Firms
Advantages of Sankar R&D Positioning :
• Establishes a clear reference point for the development and evaluation of all marketing and advertising communication.
• Prescribes all the 4P’s of marketing — product, price, promotion, and place and constancy to everything you do.
• Builds trust and loyalty among customers
• Improves cost efficiencies across communications
• Directs what to do and what to stop doing.
• Sets the long-term direction for your brand