Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building. Adidas is…
Month: October 2019
Cadbury hopes to avoid ‘wallpaper’ marketing with digital-first campaign
Cadbury is launching a campaign for its Heroes miniatures range that will focus on digital content in a move it hopes will engage consumers more than a traditional media plan.…